Banner ads remain one of the most common forms of online advertising. These graphical advertisements display on web pages, usually at the bottom of the screen. They intend to attract user viewership and advertise products, services, or brands. As a result of their popularity, banner ads occupy a significant role in the online advertising landscape

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to identify malicious actors who deceive systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in gra